There are a few ways to frame the so called best insurance rates on the market. One way is figure what the lowest price is for a product that’s offered by a number of different insurers. The lowest price would be the best price. But it could be argued that it isn’t possible for an insurer to offer the exact same product across the board.
Products will invariably vary from insurer to insurer, so some believe that figuring the best insurance rates by lowest price of the same product across a number of insurers isn’t a possible or appropriate comparison. Instead, some argue that the formulation of what “best” is, is subjective, and a singular and unique situation and relationship between the customer and the insurer. By this view, the best can really be determined by the customer, as the customer will only be able to tell what the best solution is for him.